Money, Money, Money...makes the world go round!
Never was that statement truer than when I was trying to get finance to start my business. Fill out this form, that form, go for this interview that interview. I was finally grateful for the business plan I’d produced whilst at college at least my business venture looked viable on paper. Banks have always disliked loaning money to people with no collateral but I really was a bad lot when it came to them helping me set up in business. I didn’t own my own home, had three dependants, no income and at forty three and a half I was hardly a spring chicken able to dabble in this that and the other in order to repay any loan I was granted. I was asking for approximately £12.000 this would be enough to cover the rent on my premises for a couple of months and purchase the equipment necessary to begin making some money (hopefully). I’d opted for a unit on an industrial estate in Leeds, not the easiest place to get to without a car but it was on a main road and within easy access from the city centre. Based on what I felt was my best forte during my college years I’d chosen to pursue portraiture as my main earner. Mostly children and family but I’d have just about photographed anything in those early days just to get my business name out there and expand my cliental. I’d always enjoyed taking portraits especially of babies and young people; I had a good rapport with them and generally found I put them at ease. Even the ones who came in screaming usually went out with a lollypop and a smile on their faces. That was what it was all about to me, making someone believe they were special to me, my only client and I gave my all whilst with them. There was no point treating people as objects if you wanted them to be relaxed and forthcoming in their photograph. So here I was limited experience but all the knowledge necessary to become a great portrait photographer, All I needed was the finances to start my business.
I’d always appreciated the work of Richard Avedon, especially his series depicting people in the American West. I loved the way his portraiture captured the personality and soul of its subject, simplistic but with a huge story behind every character he photographed. another of the most striking images I’d seen of his work was an intentionally over exposed close-up of Audrey Hepburn’s face in which only her famous features her eyes, her eyebrows, and her mouth are visible.
Richard Avedon, Audrey Hepburn
The fact he’d purposely made the image over exposed fascinated me and gave me something to aspire towards. Although I didn’t necessarily want to over expose my image I did want to create photographs that weren’t necessarily the norm and had character. I enjoyed the thought of candid and alternative portraiture rather than the basic high key, Low key images seen in most photographic studio windows. I believe that because I’d already had some fairly difficult life experiences of my own I was able to read a person quite well and knew what style of image would best suit them.
Having all these grandeur ideas was still only a pipe dream though because unless I could get together the £12.000 needed to equip the studio the ideas I had were non starters. I’d almost given up on the bank or loan company providing me with funding and was looking for other ways to raise the money myself. My family offered small amounts of money which was helpful but by no means enough to set up properly.
It was around this time that I remembered the offer of taking images for St George’s Crypt that could be used in the publication of a book depicting the work they do for the homeless in Leeds and surrounding areas. I got back in contact with the coordinator a long term friend who initially asked me if I’d be willing to undertake the job, which at the time I was asked was unable to do because my studying was taking up so much of my time. I arranged an appointment and we thoroughly discussed what he wanted for the book that would be sold to raise awareness of the plight of homeless people in the United Kingdom.
The final book would be sold throughout the country and hopefully make the charity enough money to build a new centre. We discussed fees and it was agreed I’d get £5.000 upfront then a percentage of 30% for every book sold.
Finally I had something to take back to the bank in writing proving I’d have an income within the next twelve months. I hoped this would be enough proof my business was viable and they could loan me the finances until the money started coming in from the sale of the book.
For once my hunch was right and Barclays bank came up trumps offering me £10.000 to be paid back over ten years. I was elated and immediately contacted John Angerson, he is a photographer friend of mine who has travelled worldwide taking images of people in a documentary style. He also written a book with photographs about St Georges Crypt titled “Entertaining Angels” so I knew he’d be able to fully understand the importance they were paying in the role of me becoming a professional and successful photographer. Also more recently he’d returned to St Georges Crypt where he produced a new series of portrait images showing clients and staff members with low key lighting.
These images produced by John Angerson are a wonderful example of how simple low key lighting can create a striking and meaningful image of someone.
It was great seeing John and after a chat about the weather etc we got down to the nitty gritty business of the book I proposed to make for St George's. He thought the idea was fantastic and offered to support me in any way necessary to get out of it what I wanted.
Producing that book was probably the most pivotal moment of my career as it opened up the world of business to me.
The book took almost a year to complete and throughout that time I really got to know the people I was photographing, I became part of their life and they in return became part of mine. It was easier to photograph them in the right way to give the best portrayal of their personalities because I’d managed to gain their trust.
Throughout the time I was making the book I was also doing wedding and portrait photography in my studio, this was going fairly well and although I wasn’t making a fortune I was able to keep my head above water and pay my bills. The forward thinking during my course was finally coming together and what had originally been on paper was now becoming a reality.
The documentary side of my work although at this time amounted to really only the book for St Georges Crypt was coming back to the surface and I felt I was ready to start a new venture. I’d been looking at the work of Martin Parr and Don Mc Cullin and decided to contact Don McCullin in the hope of gathering some Primary research on documentary photography. What I really wanted to hear from him was how he interacted with his subject and what drove him to continue taking images the most people wouldn’t want to photograph. A quote he’d said previously in one of his books made me realize that just taking photographs doesn’t achieve anything; you have the ability to share the subjects mind to create a truly great image.
"Photography for me is not looking, it's feeling. If you can't feel what you're looking at, then you're never going to get others to feel anything when they look at your pictures." - (Don McCullin, Sleeping With Ghosts: A Life's Work in Photography by Don McCullin p96)
This helped me an awful lot and I began researching more into documentary photography and how I could move my ideas forward. I wanted to produce images that would tell a story, make people think and possibly change the way they viewed the subject I was photographing. My budget was limited at this time so my project needed to be close to home and reasonably simplistic. I was confident about my work but felt I lacked the nerve to approach businesses for sponsorship. Perhaps this was the biggest mistake of my career because although my heart was telling me to find the images I wanted my head on the other hand was telling me “no, stay in your comfort zone” so, that’s where I stayed unfortunately and my dreams of taking those inspiring photographs never materialised.
I had to work out a plan to gain more confidence in selling myself for money, I hated telling people how much I was charging them and always felt somewhat guilty when their faces dropped because I was too expensive...can a great photographer be too expensive? That’s what I asked myself continually throughout those early years.
By chance about three years into my career I was invited to exhibit some of my work at a Charity event organised by The Bradford Photography museum, Bradford. They were holding an exhibit of works of up and coming photographers in the United Kingdom and emailed me requesting a proposal. I needed to think fast and organise a series of images that would fit their criteria of the exhibition which was “Surreal”. I came up with the idea of eight photographs that contained quick witted humour with a hint of irony.
Amazingly my proposal was accepted and I had six months to produce the work. It was hectic trying to organise everyone needed for the photographs along with props, costumes and make-up. Finding suitable locations was also difficult as I was without a car at this time which meant I was unable to get to suitable locations as easily. I did manage it though and within the six months allotted I’d produced the photographs I desired.
My exhibition pictures are staged but show a visual alliteration of subject matter. Although when people first view my work they may not completely be aware of the strangeness within the image it is hoped within a short space of time they will recognise the irony or humour within each photograph.
All my images in the series used everyday subjects we are all aware of but each photograph had been altered to produce an image that wasn’t technically correct. There was an element of oddness, strange quirky and sometimes surreal scenes that would hopefully impress upon those viewing that even the familiar can be humorous.
The overall effect I achieved were deliberately staged scenarios that prompted the viewer to question their perception of what was happening in the scene. By taking my subjects, in this case people, out of their usual environment and repositioning them in an alternative reality to bring humour to the image. The style of photography I employed could be perceived as being grossly theatrical. By using exaggeratedly unnatural lighting aimed at a specific subject within each photograph I manipulated the scene to highlight the context. I wanted the viewer to go beyond what was on the surface of each of my photographs and visually express that not all humorous photography has to be created by chance. My images may not have been hilariously funny but because they were somewhat ironic I believe they were able to make people smile if only in a perplexed manner.
I was right; my work at the exhibition went down a storm. I was interviewed by several photographic organizations including Magnum the leading photographic journal in the world. I was invited to become a member the greatest achievement in any photographic career and that is basically how it all started. Once I’d established myself into the photographic world it was much easier to expand my portfolio and with the new found confidence I had I continued along the path of my great and fulfilling career as a freelance photographer.
I still take portraits and even photograph the odd wedding and bar mitzvah but my passion lies in Documentary. I’ve travelled right across America taking images along the way of the true citizens of each city, town and neighbourhood I visited. I’ve published several books including ‘my life’s work’ from my first ever photo’s to my current series of images taken in the UK where I shadowed the Emergency services capturing every aspect of their day and night.
I've added a few of those life changing images exhibited in Bradford 2014
'Homeless eats out'
'Mechanically waiting'
I truly love my work and everything that it entails and I look forward to waking each day with a new venture to tackle. I see my photography as not only a skill but a highly developed art that without doubt brings joy and sometimes sadness to all those who view it.
Marijke Danielle Photography
Bibliography
http/:Johnangerson.com (17th March2011)
John Angerson, Shaw Willlian Love, Power, Sacrifice: Life with the Jesus Army (2011)
Angerson J. Entertaining Angels (2004)
www.impressionasgallery.org.uk March 16th 2011
McCulllin. D,Unreasonable Behaviour, An autobiography, London (1992)
Mc Cullin, D, In England. Jonathan Cape; First Edition edition (8 Nov 2007)
www.nationalmediamuseum.org.uk March16th 2011.
Bibliography
http/:Johnangerson.com (17th March2011)
John Angerson, Shaw Willlian Love, Power, Sacrifice: Life with the Jesus Army (2011)
Angerson J. Entertaining Angels (2004)
www.impressionasgallery.org.uk March 16th 2011
McCulllin. D,Unreasonable Behaviour, An autobiography, London (1992)
Mc Cullin, D, In England. Jonathan Cape; First Edition edition (8 Nov 2007)
www.nationalmediamuseum.org.uk March16th 2011.